Zesht principle

Competition is information

People leaving a store, school district, insurer, city or product is itself information. Choice creates feedback. Systems that prevent exit can also suppress that feedback.

Big Ideas

What Happens When Government Subsidizes Demand but Restricts Supply?

Give every buyer $100,000 when there are still only ten houses, and the check goes to the buyer while the money goes to the seller. How much depends on one thing: supply.

Sep 27, 2026 · 5 min read
Taxes

Why Drive an Hour to Buy a Handbag?

From October 1, Los Angeles charges 10.25% sales tax and Irvine charges 7.75%. The legal saving on a luxury purchase may be zero. The shopping still moves.

Sep 27, 2026 · 5 min read
Insurance & Risk

California Tried to Control Insurance Prices. What Happens When Insurers Stop Selling Insurance?

You can control the premium. You cannot control the risk. When the allowed price doesn't cover the risk, the response isn't cheaper insurance — it's no insurance.

Sep 27, 2026 · 5 min read
Education

Did Student Loans Make College More Expensive?

The easy version says loans caused expensive college. The evidence says something more specific — and more useful: schools capture aid where buyers stop comparing prices.

Sep 27, 2026 · 5 min read
Education

What If Education Money Followed the Student?

California already pays schools per student — with a lag for districts and a catch for wealthy ones. We compared LAUSD, Irvine, Beverly Hills, Santa Monica-Malibu and three charter networks.

Sep 27, 2026 · 6 min read

The rest of the framework

Other principles

People respond to incentives

Change the cost or reward attached to an action and people change their behavior.

Prices contain information

A high price can be painful without being meaningless.

Every subsidy has an incidence

Someone receives the benefit, someone finances it, and sometimes a producer captures it.

Supply matters

More money to buy something does not automatically create more of it.

Local knowledge matters

The people closest to a decision often know things a statewide formula does not.

Intentions are not outcomes

Zesht does not grade intentions. It examines results.