Zesht asks one question

What happens next?

Not what was promised. Not what the press release says.

What do homeowners, landlords, students, teachers, investors and shoppers actually do once the incentives change? Zesht follows the incentive, follows the money and follows the result.

Big Ideas

What Happens When Government Subsidizes Demand but Restricts Supply?

Give every buyer $100,000 when there are still only ten houses, and the check goes to the buyer while the money goes to the seller. How much depends on one thing: supply.

Who ultimately pays? Taxpayers, plus unsubsidized buyers in the same market who face higher prices.

Sep 27, 2026 · 5 min read

Latest explainers

The ugly truth, lately

Taxes

Why Drive an Hour to Buy a Handbag?

From October 1, Los Angeles charges 10.25% sales tax and Irvine charges 7.75%. The legal saving on a luxury purchase may be zero. The shopping still moves.

Sep 27, 2026 · 5 min read
Energy

California Cut What It Pays for Rooftop Solar. Did It Fix the Right Problem?

Under NEM 3.0, an exported kilowatt-hour can earn a fraction of a cent at spring noon and over a dollar on an August evening. That's a price telling the truth. Is the rest of the bill?

Sep 27, 2026 · 5 min read
Insurance & Risk

California Tried to Control Insurance Prices. What Happens When Insurers Stop Selling Insurance?

You can control the premium. You cannot control the risk. When the allowed price doesn't cover the risk, the response isn't cheaper insurance — it's no insurance.

Sep 27, 2026 · 5 min read
Housing

Rent Control Can Make a Cheap Apartment Too Expensive to Leave

Rent control reliably helps the tenant who already has the apartment. The best evidence shows who pays for that help: the landlord who exits and the renter still searching.

Sep 27, 2026 · 5 min read
Insurance & Risk

Is Your California House Actually in a Fire Zone?

California's fire map shows hazard. Your insurer prices risk. They aren't the same thing — and the difference is where a homeowner's money is made or lost.

Sep 27, 2026 · 5 min read
Education

Did Student Loans Make College More Expensive?

The easy version says loans caused expensive college. The evidence says something more specific — and more useful: schools capture aid where buyers stop comparing prices.

Sep 27, 2026 · 5 min read
Insurance & Risk

Is Southern California “Overdue” for the Big One? What the Odds Actually Say

People talk about earthquakes like buses. Elapsed time does nudge the odds up — but faults keep no schedule, and your address matters more than the countdown clock.

Sep 27, 2026 · 4 min read
Education

What If Education Money Followed the Student?

California already pays schools per student — with a lag for districts and a catch for wealthy ones. We compared LAUSD, Irvine, Beverly Hills, Santa Monica-Malibu and three charter networks.

Sep 27, 2026 · 6 min read
Communities

Why Do Iranians Keep Finding Each Other?

A Persian grocery, then a kebab restaurant, then six real-estate agents. Behind the joke is one of economics' most powerful forces: network effects.

Sep 27, 2026 · 4 min read

The Zesht framework

Seven ideas we keep coming back to

Read the framework →

People respond to incentives

Change the cost or reward attached to an action and people change their behavior.

Prices contain information

A high price can be painful without being meaningless.

Every subsidy has an incidence

Someone receives the benefit, someone finances it, and sometimes a producer captures it.

Supply matters

More money to buy something does not automatically create more of it.

Local knowledge matters

The people closest to a decision often know things a statewide formula does not.

Competition is information

When people leave, that exit is feedback.

Intentions are not outcomes

Zesht does not grade intentions. It examines results.

Run the numbers yourself

Interactive tools

All tools →
Tool

Is the drive worth it? Sales-tax savings calculator

Los Angeles vs. Orange County: what a lower sales-tax rate saves at the register, what the trip costs, and what California says you still owe.

Open the tool →
Tool

Ten houses: subsidy vs. supply simulator

Give every buyer $100,000 when there are still only ten houses. Where does the money end up?

Open the tool →
Tool

What is a kilowatt-hour worth? Solar export value by hour

Under California's NEM 3.0, the same exported kilowatt-hour can earn a fraction of a cent or more than a dollar. See when — and what a battery changes.

Open the tool →
Tool

Rent control lock-in calculator

Why moving to a smaller apartment can cost more than staying in a big rent-controlled one.

Open the tool →

Before you ask

What Zesht is not

Government can correct genuine market failures, provide public goods and write the rules markets need. The interesting question is what happens after the rule is written.

  • Republican media
  • Democratic media
  • Outrage farming
  • “Government bad”
  • Follow the incentive
  • Follow the result

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