Zesht principle

Every subsidy has an incidence

Someone receives the benefit. Someone finances it. And sometimes part of the subsidy ends up captured by a producer through higher prices instead of remaining with the intended recipient. Zesht follows the money.

Big Ideas

What Happens When Government Subsidizes Demand but Restricts Supply?

Give every buyer $100,000 when there are still only ten houses, and the check goes to the buyer while the money goes to the seller. How much depends on one thing: supply.

Sep 27, 2026 · 5 min read
Energy

California Cut What It Pays for Rooftop Solar. Did It Fix the Right Problem?

Under NEM 3.0, an exported kilowatt-hour can earn a fraction of a cent at spring noon and over a dollar on an August evening. That's a price telling the truth. Is the rest of the bill?

Sep 27, 2026 · 5 min read
Education

Did Student Loans Make College More Expensive?

The easy version says loans caused expensive college. The evidence says something more specific — and more useful: schools capture aid where buyers stop comparing prices.

Sep 27, 2026 · 5 min read

The rest of the framework

Other principles

People respond to incentives

Change the cost or reward attached to an action and people change their behavior.

Prices contain information

A high price can be painful without being meaningless.

Supply matters

More money to buy something does not automatically create more of it.

Local knowledge matters

The people closest to a decision often know things a statewide formula does not.

Competition is information

When people leave, that exit is feedback.

Intentions are not outcomes

Zesht does not grade intentions. It examines results.