Zesht principle

Intentions are not outcomes

A policy can be well intentioned and still produce bad incentives. A policy can also impose real costs while solving a genuine problem. Zesht does not grade intentions. It examines results.

Taxes

Why Drive an Hour to Buy a Handbag?

From October 1, Los Angeles charges 10.25% sales tax and Irvine charges 7.75%. The legal saving on a luxury purchase may be zero. The shopping still moves.

Sep 27, 2026 · 5 min read
Insurance & Risk

California Tried to Control Insurance Prices. What Happens When Insurers Stop Selling Insurance?

You can control the premium. You cannot control the risk. When the allowed price doesn't cover the risk, the response isn't cheaper insurance — it's no insurance.

Sep 27, 2026 · 5 min read
Housing

Rent Control Can Make a Cheap Apartment Too Expensive to Leave

Rent control reliably helps the tenant who already has the apartment. The best evidence shows who pays for that help: the landlord who exits and the renter still searching.

Sep 27, 2026 · 5 min read
Education

What If Education Money Followed the Student?

California already pays schools per student — with a lag for districts and a catch for wealthy ones. We compared LAUSD, Irvine, Beverly Hills, Santa Monica-Malibu and three charter networks.

Sep 27, 2026 · 6 min read

The rest of the framework

Other principles

People respond to incentives

Change the cost or reward attached to an action and people change their behavior.

Prices contain information

A high price can be painful without being meaningless.

Every subsidy has an incidence

Someone receives the benefit, someone finances it, and sometimes a producer captures it.

Supply matters

More money to buy something does not automatically create more of it.

Local knowledge matters

The people closest to a decision often know things a statewide formula does not.

Competition is information

When people leave, that exit is feedback.