Zesht principle

Local knowledge matters

Parents know things about their children that a state capital does not. Homeowners know things about their neighborhoods that a statewide formula does not. Prices contain information that regulators may not possess. Centralization can produce scale. It can also distance decisions from the people affected by them. Zesht examines both.

Insurance & Risk

Is Your California House Actually in a Fire Zone?

California's fire map shows hazard. Your insurer prices risk. They aren't the same thing — and the difference is where a homeowner's money is made or lost.

Sep 27, 2026 · 5 min read
Insurance & Risk

Is Southern California “Overdue” for the Big One? What the Odds Actually Say

People talk about earthquakes like buses. Elapsed time does nudge the odds up — but faults keep no schedule, and your address matters more than the countdown clock.

Sep 27, 2026 · 4 min read
Education

What If Education Money Followed the Student?

California already pays schools per student — with a lag for districts and a catch for wealthy ones. We compared LAUSD, Irvine, Beverly Hills, Santa Monica-Malibu and three charter networks.

Sep 27, 2026 · 6 min read
Communities

Why Do Iranians Keep Finding Each Other?

A Persian grocery, then a kebab restaurant, then six real-estate agents. Behind the joke is one of economics' most powerful forces: network effects.

Sep 27, 2026 · 4 min read

The rest of the framework

Other principles

People respond to incentives

Change the cost or reward attached to an action and people change their behavior.

Prices contain information

A high price can be painful without being meaningless.

Every subsidy has an incidence

Someone receives the benefit, someone finances it, and sometimes a producer captures it.

Supply matters

More money to buy something does not automatically create more of it.

Competition is information

When people leave, that exit is feedback.

Intentions are not outcomes

Zesht does not grade intentions. It examines results.